Who Are We?
About Us
With over 30 years of progressive leadership experience, founder Richard Theoret, MBA, CPA has guided organizations through critical financial and operational challenges across diverse industries. His career has been marked by one consistent theme: helping businesses transform uncertainty into confidence and complexity into clarity.
Our Story
Richard’s journey began in industries under pressure—from managing a North American printing firm during an economic downturn to stabilizing and growing automotive groups with hundreds of millions in revenue. Along the way, he became the trusted partner leaders turned to when stakes were high.
At Pandapay, a Canadian fintech, Richard led the transformation from a small sales entity into a structured, bank-financed enterprise. Under his leadership, revenues grew fifteen-fold, strategic financing was secured, and the company achieved a $72M partial sale.
Our Approach
At Roadmap Executive Advisory, we bring the same rigor, foresight, and strategic mindset to every client:
Clarity – Simplifying financial complexity so leaders can make informed, confident decisions.
Accountability – Building systems and processes that create transparency across the enterprise.
Resilience – Anticipating risks, protecting resources, and uncovering opportunities.
Growth – Guiding organizations to scale with structure, discipline, and vision.
Our Mission
To give executives the tools, insights, and guidance to not just react to change—but to be ready for it.
Meet Our Founder
Meet Richard
I’m Richard Theoret, MBA, CPA, founder of Roadmap Executive Advisory. For over 30 years, I’ve helped business leaders turn financial complexity into clarity.
From scaling a fintech to a $72M partial sale, to negotiating millions in savings for multi-million-dollar enterprises, I bring a mix of strategic insight, hands-on problem solving, and approachable guidance.
I believe every leader deserves a clear roadmap—and a trusted partner to walk it with them.
Service Roadmap
At Roadmap Executive Advisory, we provide more than financial oversight—we deliver clarity, strategy, and confidence so you can focus on leading your business.
With over 30 years of executive finance experience, we’ve seen the challenges leaders face: uncertainty in decision-making, hidden risks, complex transactions, and the pressure to grow while staying in control. Our services are designed to give you the roadmap you need to navigate these challenges and move forward with confidence.
Whether you need support in financial strategy, business planning, M&A, process improvement, or executive-level advisory, we bring the expertise and perspective of a seasoned CFO—without the full-time cost.
Every engagement is tailored to your business, your goals, and your challenges. We don’t just provide advice; we roll up our sleeves, work alongside your team, and deliver results that create lasting value.
Strategic Advisory
Setting the Route
- Corporate & Growth Strategy
- Board & Governance Advisory
- M&A; Support
- Exit & Succession Planning
Financial Leadership
Fueling the Journey
- Fractional/Interim CFO
- Forecasting & Scenario Planning
- Capital Structuring/Fundraising
- Cash Flow Optimization
Operational Excellence
Smoother Roads
- Process Redesign
- Digital Transformation (ERP/CRM)
- Risk & Compliance
- KPIs & Dashboards
Leadership & People
Guiding the Drivers
- Executive Coaching & Mentorship
- Team Development
- Change Management
- Talent Strategy
Growth & Market
Mapping New Destinations
- Go-to-Market Strategy
- Pricing & Product Strategy
- Partnerships & Expansion
- Marketing, SEO
Special Situations
Detours & Turnarounds
- Turnaround & Restructuring
- Crisis/Dispute Resolution
- Family Business Advisory
- Start-Up & Scale-Up Support
Guided Packages
Sometimes leaders don’t need a full-time Executive—they need a trusted advisor to guide them step by step through the critical areas that shape growth and stability.
Our Guided Package is designed for executives and business owners who want structured, ongoing support with the flexibility to focus on what matters most. Think of it as having a Executive —without the overhead.
With these packages, you’ll receive:
Clear financial insights presented in plain language.
Customized strategies aligned with your goals.
Hands-on guidance for planning, process improvement, and decision-making.
Regular check-ins to ensure accountability and progress.
This isn’t just advisory—it’s a partnership. The Guided Package gives you the roadmap, the tools, and the ongoing support to stay on track, anticipate challenges, and move forward with confidence.
Pathfinder (Essentials)
- Monthly check-in
- On-demand calls (up to 4 hrs)
- Review of plans
- Access to templates
Navigator (Growth Partner)
- Bi-weekly sessions
- Fractional CFO/COO (1–2 days/month)
- Budgeting & Forecasting
- Leadership Coaching
- Project Support
Trailblazer (Executive-in-Residence)
- On-site CFO 1+ day/week
- Board & Management Reporting
- Leadership Development
- M&A; / Turnaround Support
- Priority Access
Custom Route (Project-Based)
- Capital Raise Prep
- Business Model Redesign
- ERP/CRM Oversight
- Succession & Transition Planning
What Are the Roles of Different Finance Team Members?
Bookkeeper, Controller, and CFO: Building the Right Financial Team for Your SME
For small and medium-sized enterprises (SMEs), managing the financial side of the business can feel like a balancing act — you need accurate records, reliable reporting, and strategic insight, but not every company can afford a full finance department.
That’s why understanding the distinct roles of a Bookkeeper, Controller, and Chief Financial Officer (CFO) — and how fractional finance services can fit into your growth path — is essential to scaling intelligently and sustainably.
1. The Bookkeeper: Your Financial Foundation
Key Responsibilities:
Recording sales, purchases, payments, and receipts
Reconciling bank accounts and credit cards
Processing payroll and vendor payments
Managing invoices and collections
Maintaining the general ledger and documentation
2. The Controller: Turning Records into Reliable Reports
Key Responsibilities:
Preparing monthly and annual financial statements
Managing budgets and forecasts
Monitoring cash flow and internal controls
Overseeing bookkeeping and accounting policies
Coordinating audits and ensuring regulatory compliance
3. The CFO: Strategic Financial Leadership
Key Responsibilities:
Developing and managing financial strategy and KPIs
Forecasting cash flow and profitability
Leading capital raising, financing, or M&A activities
Managing risk, growth scenarios, and strategic planning
Partnering with the CEO and board on long-term objectives
Design dashboards and financial models
Implement budgeting and forecasting frameworks
Lead bank or investor conversations
Support growth planning, pricing strategies, and acquisitions
4. Integrating Fractional Finance Services
For SMEs, hiring all three roles full-time is usually unrealistic — but building a fractional finance ecosystem is achievable and scalable. Here’s how it typically evolves:
Stage | Financial Need | Recommended Approach |
Startup / Early Stage | Record-keeping & compliance | Outsourced Bookkeeper |
Growth Stage | Reliable reporting & controls | Add a Fractional Controller |
Scaling Stage | Strategic planning & funding | Engage a Fractional CFO |
By layering these services as you grow, you maintain financial integrity without overextending your overhead. Many modern firms now offer integrated solutions — a team providing bookkeeping, controller, and CFO support under one umbrella — ensuring smooth communication and continuity.
5. Why This Model Works for SMEs
Flexibility: Scale services up or down as your business evolves.
Expertise: Access specialized financial talent without full-time costs.
Technology: Cloud-based systems enable seamless collaboration.
Decision Support: Receive CFO-level insights to guide growth and funding strategies.
Compliance and Confidence: Ensure your financials are audit-ready and investor-friendly.
Final Takeaway
For small and mid-sized companies, building the right financial foundation doesn’t mean hiring a large in-house team. It means matching your current needs with the right level of expertise and knowing when to elevate from transactional to strategic finance.
Start with strong bookkeeping. Strengthen your reporting through a controller. Then, when you’re ready to scale or seek investors, bring in a CFO — even if only for a few hours a week.